Enthusiasts of the Cadillac ATS sedan will end the year in a sad note. Reports coming from GM indicate that the automaker is scheduled to discontinue the flagship Cadillac ATS sedan due to disappointing sales. That is not all; the automaker also plans to discontinue the CTS and XTS sedans due to poor sales and focus more on expanding its SUV lineup to capitalize on increasing demand for SUVs. However, unlike the ATS sedan, the 2019 Cadillac ATS coupe will be retained as unlike the sedan, the coupe has managed to post impressive sales volumes. Statistics from the automaker indicate that Cadillac sold only 21,505 units of the sedan in 2016 compared to 38,319 units in 2013; numbers for 2017 are yet to be released but through November, Cadillac had only sold around 12,000 units of the sedan.
This development means the 2019 ATS coupe will make a debut at the Detroit Motor show next month without its bigger sister, the ATS sedan. Although the sad turn of events is pretty disappointing for ATS sedan fans, the automaker has no choice than to discontinue the model to cut costs. However, all is not lost as Cadillac has not admitted defeat from the luxury German-made sedans it was trying to give a run for their money; the automaker plans to release two new sedans that will hold the fort for Cadillac in the sedan lineup. One of the sedans, dubbed CT5 will target buyers in the $35,000-$45,000 range while the second model which is yet to be named will act as the flagship sedan and rival the Audi A3 and Mercedes CLA-Class. The CT6 will not be touched and thus will still continue as the automaker’s full-size luxury sedan. The CT6 will, however, lose its turbocharged 2.0 L, mill for the 2019 model year. In addition, there are rumors the automaker will reduce the model’s starting price to around $50,000 from the current $55,090 MSRP to boost sales.
The 2019 Cadillac ATS Coupe
The ATS sedan will continue with minimal changes. The dimensions of the model remain unchanged at 4,663 mm long, 1,841 mm wide and 1,392 mm tall. Among the new changes is a revised grille. The design of the doors has also been retouched as are the rear fenders. The boot lid has also been slightly modified. However, the model is still recognizable as an ATS. The cabin has received most of the new upgrades. The automaker has upgraded its convenience features to increase the machine-human integration. Audiophiles get their fill from a 12-speaker Bose Premium audio system. Apple CarPlay, Android Auto, 4G LTE Wi-Fi hotspot, Bluetooth connectivity and advanced Smartphone integration are all offered to enhance user experience. Other features include a head-p display and multimedia system featuring a CUE 8.0-inch touch-screen that features voice control.
The coupe will be available in a choice of two power-trains; base models will use a turbocharged 2.0 L, inline-4 good for 275 hp and 295 lb-ft of torque. If that power is not good enough, you can go for the 3.6 L, V-6 mill that powers the ATS Premium Luxury trim; it produces 33hp and 285 lb-ft of torque. Both mills can be had with a 6-speed manual gearbox or an 8-speed automatic transmission with paddle shifters. RWD and AWD are both available. A performance-tuned steering wheel and Brembo brakes are standard. For extra bucks, one can opt for a sports package that adds limited slip differential, an advanced cooling system, Magnetic Ride Control and summer tires.
Sales of the 2019 Cadillac ATS coupe will commence in the summer of 2018. To maintain or improve sales, the automaker will look to keep the coupe’s price unchanged. We will, however, learn more about the model’s actual release dates and official prices when it makes it appearance at Detroit this month. We are also looking forward to clarifications by Cadillac about its strategy.