Lamborghini wants to increase its footprint by adding new market segments to the super sports car niche it has run since it was established in the early ‘60s. To do this, the automaker decided to bring back an SUV to its fold. The last time Lamborghini sold an SUV is 25 years ago before it discontinued the LM002 which some considered outrageous. Lamborghini first showcased the Urus in concept form five years ago. Surprisingly, the automaker is planning to build 3,500 Urus which is as much as all models it built last year meaning the 2019 Lamborghini Urus will account for half of the automaker’s production. The Urus is a daily-drivable Lamborghini which is set to appeal to many buyers; imagine going to work daily with a Lamborghini and tugging all the family along for weekend getaways, pretty awesome, right?
2019 Lamborghini Urus Exterior
The Urus seems to have blended in design cues of Lambo’s current and past models including Lamborghini’s first ever SUV, the LM002; it also retains most of the features of the concept the automaker showcased during the Beijing Auto show in 2012. The Urus exterior profile looks very aggressive. The automaker has managed to mix off-road characteristics of the LM002 with the sharp design of the current Lamborghini supercars such as the Huracan and Aventador. The product is a coupe-like SUV with a tall stance and short overhangs.
The front is characterized by a geometric bumper with hexagonal intakes as well as Naca cooling ducts to ensure the brakes don’t overheat. The model also features Y-shaped elements that are used as intake dividers. There is also a front splitter. The front also has Y-shaped headlights housings with each containing 5 LED lighting elements. The hood line looks as if it is bulging out, a design cue adopted from the Aventador. There are also diagonal lines on the hood whose design is derived from the Countach.
On the sides, the 2019 Lamborghini Urus looks like a big coupe with frameless doors while the window line swoops rearwards. The C-pillar design is borrowed from the Huracan while the wheel arches are hooked with a hexagon silhouette. There is a triangular-shaped cutout behind the front wheels which is painted with the colors of the Italian flag. The Lambo’ rides on 21-inch wheels but one can opt for 23 inches.
Like the headlights, the taillights have Y-shaped housings and a diffuser just like the units on Lamborghini race cars. The diffuser integrates round-shaped exhaust tips. Other features on the rear include a floating wing, a rear spoiler and a spoiler lip.
In terms of size, the model has a huge wheelbase of 118.2 inches which is longer than its competitors. The model is 201.35 inches long79.37 inches wide and 61.18 inches tall. The Urus also has a high ground clearance level than you are used to on other Lambo’s i.e. 6.22 inches but can be adjusted using the air suspension to 9.76 inches.
The cabin of the 2019 Lamborghini Urus features numerous geometric design elements as well as hard angles such as hexagons for air vents, door handles, cup holders and airbag modules. Drivers will love the model’s multi-function, 3-spoke steering wheel that features a vibration damper and multifunction switches for the navigation system, infotainment system and Smartphone functions.
This is not your regular, practical SUV, the Urus focuses on luxury and speed. The cabin is fitted with lavish materials including leather and Alcantara upholstery and aluminum, carbon fiber and wood trims. There are numerous seatbelt colors, stitching options, floor mat colors and other customization options to complement the leather upholstery which comes in a single color complemented by either Nero Ade or Grigio Octans trim. The dash has a black finish with brushed aluminum in standard form but one can choose carbon fiber or open pore wood finish.
The SUV luxuriously accommodates five passengers; at the front, there are sporty seats that offer 12-way power adjustment, heating function, and memory settings. There is an option for 18-way power adjustment, massage and ventilation functions. The rear comes standard with a bench seat that accommodates three passengers; the bench can be configured with movable and folding functions that help boost cargo space. One can, however, choose two seats for improved luxury feel. The Urus provides 616 liters of cargo space behind the rear seats, lowering the seats expands it to 1,596 liters.
Tech is first-class starting with a two-screen layout for the Lamborghini Infotainment System III; the upper screen displays navigation, entertainment and car information; on the other hand, handwriting recognition, keyboard inputs and climate and seat heating controls are displayed on the lower screen. The infotainment system can also be operated via voice commands. Other tech features include wireless charging, Bluetooth connectivity, USB ports, DAB & CI car reader, Smartphone connectivity including Apple CarPlay and Android Auto support and a heads-up display. An 8-speaker sound system is standard but audiophiles should go for the optional 21-speaker Bang & Olufsen unit with 3D sound and a whopping 1,700 watts.
Advanced driving aids include parking sensors (front and rear), collision mitigation and high beam assist. Buyers can add a trailer coupling mode, traffic management, and a top-view camera.
The model also features an electric tailgate with hands-free and rear-kick detection operations, keyless start and automatic rear ride adjustment function to ease loading and unloading.
Drivers can choose various driving modes via the “Tamburo” (driving dynamic controller).
Engine and performance
Believe it or not, the Urus mill puts out 650 horses and 627 lb-f of torque. With this power, 3.6 seconds are enough to see it sprint to 62 mph and if you want to go all out on the highway, Lamborghini says the model can reach up to 190 mph which is a great deal of speed for an SUV. This performance is courtesy of a twin-turbocharged 4.0 L, a 90-degree V-8 mill that is paired with a Z-F 8-speed automatic gearbox and AWD. AWD is standard so if you are a RWD enthusiast you don’t have a choice; however, I understand the model features rear-wheel steering system to ensure excellent control. This exceptional performance makes the Urus the fastest SUV on the globe; it is faster than the Bentley Bentayga as well as the Jeep Grand Cherokee Trackhawk. Carbon ceramics are used to get this monster to a halt.
Price and release date
The Urus will go on sale in the second half of 2018 probably the last quarter of the year as a 2019 model. The SUV will carry an MSRP of $200,000 for the base model.
Despite the awesome performance figures of the 2019 Lamborghini Urus, it not alone in the market; in fact, there are several European-made contenders such as the Bentley Bentayga which was before the new Urus the fastest SUV in the world, Porsche Cayenne Turbo S, Mercedes-AMG GLS 63 4Matic and Alfa Romeo Quadrifoglio. There is also an American-made SUV, the Jeep Grand Cherokee Trackhawk which is, in fact, more powerful than the Urus; it produces 707 horsepower and 654 lb-ft torque but has a heavier curb weight making it a tad slower. Its styling does not, however, match the luxury trappings offered by the European-made models.